Our History

A FAMILY BUSINESS

Rena Ware is proud to be a family-owned business. Chairman of the Board Russ Zylstra, along with his son, Chief Executive Officer Ben Zylstra, are dedicated to making Rena Ware the best company for personal development, quality products, and innovative leadership that combines technology with the human touch.

OUR ROOTS

The Rena Ware story began when Dutch immigrant Fred “Pop” Zylstra and his wife Rena founded Rena Ware in 1941, choosing “water-less” cookware as the company’s core product and adopting a business model that would help others improve their lives. For over 70 years, Rena Ware has remained true to the principles upon which it was founded: honesty, integrity, courage, and the Golden Rule.

EXPANSION

By the 1950s, Rena Ware had spread nationally from coast to coast. In the 1960s, it expanded internationally under the leadership of Bill Zylstra who opened markets in Europe, Australia, South and Central America, and Asia. Today, countless people around the world continue to benefit from Rena Ware’s products and business plan that provides an avenue for people to achieve their dreams based on their desire and efforts.